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Research papers

Bunking with your customers

This paper provides the methodology and findings from an innovative research programme specially designed for Kids, created by BrainStore and commissioned by Nickelodeon International. Nickelodeon International desired to learn how a programming...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Laura E. Wendt, Petra Sonderegger
Company: Viacom International Media Networks
November 10, 2002

Research papers

EMS, the way ahead

The developments in international business, market structure in general and the organisation of marketing across Europe have changed the conditions of media research. Regional marketing and media planning, crossing borders of European countries and...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Marion Appel, Laura E. Wendt, Belinda Barker, Renee Mitchell
June 15, 1996